You’re reading Jeff Watkins’ thoughts about Web application design and development with a little bit of technology ranting thrown in for free.
In a recent article on his Web site, Derek Powazek recommends embracing the bottom of the page. I’ve whipped up a redesigned version of this site taking these ideas to heart.
I’m afraid I’ve plagiarised a little too freely: I doubt anyone would really want to send us anything by snail-mail. And I had to work [...]
Derek Powazek, senior designer for Technorati and all around clever guy, has hit the nail on the head regarding the value of the bottom of the page:
In this business, a user that actually reads all the way to the bottom of a page is like gold. They’re your best, most engaged, happiest users. [...]